High-Performance training and coaching from the proven global leader in the field of relationship sales and leadership transformation.
Success in sales isn’t about you—it’s about your customer. It’s about understanding their needs, solving their challenges, and showing them what’s in it for them.
Our mission goes beyond developing sales professionals; we foster collaboration, transforming colleagues into high-performing teams and passionate business advocates.
Through high-performance coaching and training, we help sales professionals and teams shift their focus, refine strategies, and stay motivated. Whether you're looking to master the sales process, build confidence, strengthen customer relationships, or create a winning sales culture, we provide the tools and mindset needed to sell smarter, stay ahead of the competition, and deliver actual results.
It’s not about simply “closing sales” — it’s about opening relationships, helping customers achieve what they never thought possible, and always leading with value and trust.
The purpose of sales training is not to teach your customers how to buy your product, but to explain why they should purchase it. It is common for people who work in sales to focus more on the product or service they are selling than on the person they are speaking with. Develop an understanding of your customer's needs and create solutions to meet those needs by increasing your focus on the customer
To succeed at selling, you need a resilient sales team and motivated leaders
Let me help you achieve this.
It is in my my nature to challenge myself when I am faced with a difficult situation. My goal is to challenge myself in every way possible. The sense of accomplishment I feel when I succeed pushes me to do it again and again. Motivation increases for me. A similar scenario occurs when you are not interested in calling new customers. If you succeed and make a sale, you will feel accomplished and your motivation will return.
I'm here to help you drive sales results by starting a conversation today
Your customers come first
My mission is to deliver an exceptional experience and make sure that your involvement is pleasurable, focused and dynamic.
I can help you increase the rate at which sales are made, increase the value of the sales you drive, nail down a systematic sales approach, and use relationship-building techniques to create quality leads among your prospects.
The EI Travel Group has worked with Jason on a number of projects over the last couple of years on an ongoing basis. We are very happy with the support and training he has provided across our different companies. He has a progressive and interactive approach which our staff find novel and makes them think a different way than the traditional sales. It has definitely given more energy and focus to our sales staff. We look forward to working with Jason on an ongoing basis over the next few years!
Jason recently delivered his 'Science of Selling' workshop to us here at IBM Digital Sales European HQ. The session received strong uptake in IBM. The feedback from the audience was that the talk was informative, engaging and thought-provoking. What more could you ask for? I would recommend Jason to any company looking for as a strong business and sales trainer with an open communication style who uses the latest thinking in learning methodology.
Jason is a people-first sales and coaching expert, and an incredibly engaging facilitator. I had the good fortune of bringing Jason onto my team to support a program that’s responsible for upskilling Google’s new-to-role sales managers. Jason made huge impact in a short amount of time, and while delivering a training program at scale, still managed to foster deep and individual connections with participants — going above and beyond to coach them 1:1 on specific topics related to the course. I couldn’t recommend Jason more highly!
Christy McGuireChristy McGuire
· 1stFirst degree connection
Vice President of Business Solutions at Workplace Options, Global Employee Well-being, EAP Services and Expatriate SolutionsVice President of Business Solutions at Workplace Options, Global Employee Well-being, EAP Services and Expatriate Solutions
I have had the absolute pleasure of getting to know Jason Cooper. Being in a sales leadership role, I wanted to gain more knowledge on how to help my team learn new techniques on how to sell. I started listening to his podcasts when traveling and then started reading through materials on his website and I gained such valuable insights from his teachings. Jason attended our annual global sales conference and presented a training session on the proper habits to be successful. We really gained valuable insights from the coaching Jason was able to provide. My colleagues have now made it a habit to tune into Jason's podcasts to learn more! Jason's energy, passion and knowledge are truly incredible and I highly recommend him if you want to take your career or organization's sales team to the next level!
Mike JonesMike Jones
Marketing & Growth at VentrataMarketing & Growth at Ventrata
I recently had the pleasure of working with Jason as he delivered a Sales Webinar for our customers. His energy, expertise and knowledge shone through as he imparted wonderful insights to his audience. It is a tough job to provide interactive training in a webinar format but Jason was excellent and encouraged engagement and participation from the participants throughout. I would highly recommend Jason for sales training, online and in person
Shaun HaydenShaun Hayden
Third level lecturer |Management | Leadership | Business | Marketing | HR | MentorThird level lecturer |Management | Leadership | Business | Marketing | HR | Mentor
The Dublin Business School family invited Jason to deliver a workshop on leadership and purpose during our innovation week. Jason delivered an outstanding session, and I would highly recommend him.
Rachel BoyleRachel Boyle
We worked with Jason over the past few months on various coaching and skills training courses and I found his approach relatable and enthusiastic. He tailored a programme to our needs and encouraged engagement from the team from start to finish. Instructor led training courses can tend to be very one dimensional yet Jason made sure it was an inclusive workshop rather than dictatorial. I would recommend Jason for any organisation looking to improve their sales process.
Lisa DoyleLisa Doyle
Jason ran several life coaching, sales focused and time management workshop style events for us at The GEC. Sign ups were always very high for his events which taught startups from an array of different industries life skills such as the 'practical steps in building up a sales process'.
Jason is a natural networker, always willing to lend a hand and help make connections.
I'd highly recommend you speak to Jason directly about what workshops he can tailor and organise for your company to make it run more efficiently and productively.
“I found this session to be very good, held your interest throughout the whole session, Jason was easy to listen to and the menti mechanism was very good.”
"Yes I found yesterday very good. I hope to get to look at this again, I definitely picked up some great tips and I found it very helpful.”
“As Jason was speaking I was questioning myself am I doing that or yes I am or no I am not so it was good to reflect and learn.”