As a sales professional, understanding your customer's needs and desires is crucial to your success. But what if we told you that there's more to understanding your customers than just knowing what they want? What if we told you that there are five layers to peeling back for a deep understanding of your customer's emotions and motivations?

 These layers are emotions driving them, how they feel, what they do, how they say it, and what they say. In this blog post, we'll explore each of these layers and how they can help you better connect with your customers.

1. Emotions Driving Them

The first layer is the emotions that are driving your customers. People make decisions based on their emotions, so it's essential to understand what is motivating them to make a purchase. Are they feeling excited, anxious, or happy? By understanding their emotions, you can tailor your sales pitch to address their concerns and desires.

1. How They Feel

The second layer is how your customers feel about your product or service. Are they satisfied with their current solution, or are they looking for something new? Understanding how they feel about your product can help you address any concerns or objections they may have and provide a solution that meets their needs.

1. What They Do

The third layer is what your customers do. What actions do they take to solve their problems, and what steps do they take to make a purchase? Understanding their behavior can help you tailor your sales approach to meet their needs and provide them with the best possible solution.

1. How They Say It

The fourth layer is how your customers say it. What language do they use to describe their needs and desires, and how do they communicate their concerns and objections? By understanding their communication style, you can tailor your sales pitch to meet their needs and address their concerns effectively.

1. What They Say

The final layer is what your customers say. What objections do they have, and what questions do they ask? By understanding their concerns, you can provide them with the information they need to make an informed decision and address any objections they may have.

In conclusion, peeling back the layers of an onion can be a challenging and tearful process, but it's worth it to gain a deep understanding of your customers. By understanding the emotions driving them, how they feel, what they do, how they say it, and what they say, you can tailor your sales approach to meet their needs and provide them with the best possible solution. So the next time you're speaking with a potential customer, remember to peel back the layers and truly understand what drives them.

Looking to drive a new process or thinking about your sales process and strategy differently chat with me today Jcooper@jasoncoper.io