Your personal brand is everything, and I’ve been speaking about this for a while in various workshops throughout the years.

Individuals like me must build and maintain their Personal brand in everything we do. No matter where you are in your career, cultivating and nurturing this brand is equally important within an organization.

To build trust within a company, you must build a brand that allows people to recognize your work and to network or as I like to say your ripple effect.

To improve your brand, consider these suggestions, inspired by Dr. Robert Cialdini principles of hashtag

#influence

✅Communication, How well you communicate can make a significant difference. It’s not just about what you say, but how you say it. Effective communication showcases your expertise and builds your credibility. Be clear, concise, and consistent in your messaging to establish authority and trust.

✅Authority, Cialdini emphasizes the power of authority in influencing others. Your expertise in your field is invaluable. Continually learning and holding yourself accountable for your growth will set you apart. Don’t wait for opportunities—create them by deepening your knowledge and skills.

✅Likeability, Cialdini also highlights the importance of likeability in building influence. While it might seem simple, being likeable is powerful. People gravitate towards those they enjoy working with, so cultivate relationships where others want to be around you. Your ability to connect with others on a personal level enhances your influence.

✅Understanding yourself and managing your emotions under stress is essential to emotional intelligence. High-stress environments can be challenging, but how you handle them speaks volumes about your leadership potential.

✅Self-awareness and empathy not only help in managing your stress but also in understanding and influencing the emotions of others.

✅Consistency and preparation are key to success. Cialdini’s principle of consistency is about aligning your actions with your commitments. Whether it's for client meetings or daily tasks, practice consistency. Ensure that you show up on time, are consistent in your actions, and align with others' expectations.

✅Social Proof: According to Cialdini, social proof is a powerful tool for influence. Share your successes and those of those you've influenced. By writing, presenting, or simply communicating your accomplishments, let others know your value. Consider aligning your company's values with this and contributing your expertise. Credibility, trust, and influence are enhanced by recognition.

Building a strong personal brand within an organization isn’t just about visibility—it’s about consistently demonstrating your value and influence. These are just a few ideas I’ve shared in a workshop at KPMG Ireland this week on how to enhance your brand by leveraging key principles of influence with thanks to Optimum Limited.

#PersonalBrand 

#ProfessionalGrowth 

#Influence