The Attitude of selling is about being in the following states. Here are five ideas that can work for you when you're working with your customers.
The Attitude of selling is about being in the following states.
Here are five ideas that can work for you when you're working with your clients or customers.
Humour - sometimes we take ourselves too seriously and to help the other person relax humour is a great thing to have. It's a vital skill to master but making sure that you always come across natural and not staged or annoying. People like people that are lighthearted as it builds up an area of likability warmth and in some cases, trust. Laughter does make it easier to bond and quickly removes the mood from being tense to being comfortable. Being in sales, this could make the difference of winning a sales or losing a deal. Building relationships long term with your customers, and humour is the easiest way to nurture and develop them.
Openness - Open to ideas from the other person so that you can work together, it's not about you? When your open or curious about the other persons needs you will uncover all sorts which will allow you to ask more questions and this shows the customer that your genuine and interested in them.
Awareness - Being aware of your state and the interaction of the client so that you're in the moment. You have that understanding that your aware of how your actions could affect the outcome of the sales of the future business. You are more likely to pay attention to the triggers that could impact success. Self-awareness will align the view of the salesperson has with the picture your buyers has of the salesperson. Things to check for is Body language inc facial gestures, positive language patterns and your inner state thinking and feeling happy feelings, build a tremendous positive state.
Curiosity -Discover as much as you can from your client and what they want. When your interest improves on a call or in-person, you will discover more about the customer. When you ask more open-ended questions, you're more inquisitive about unlocking the challenges they might have. The most successful salespeople share the pain points. They then can build a better story concerning how other customers saw similar challenges that the customer may have and how they overcame it. The more curious you are, it makes respect to the client as it shows you get them plus it builds up mutual respect in you that you're a professional.
Determination - Sometimes No means not right now - and look at any way to help them to achieve their goals.
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Five years ago, I hit ‘record’ for the very first time on The Global Sales Leader Podcast. I didn’t have a perfectly soundproof studio, a production team, or even a long-term plan—just a fire in my belly and a deep desire to have conversations that mattered. Now, entering the fifth year of hosting conversations with extraordinary business leaders, I’ve become even more selective—every episode must echo my core belief: dialogue, when done right, is a catalyst for change. Today, it’s a great honour and a pleasure to share that The Global Sales Leader Podcast has been listed in the Top 100 Best Business Leadership Podcasts on MillionPodcasts.com. That recognition isn’t just about me—it’s about the power of purposeful conversations, the loyal listeners who lean in, and the incredible guests who share not just knowledge, but wisdom. THREE KEY INSIGHTS People Buy Energy, Not Just Expertise In every conversation, I’ve learned that what resonates most isn’t jargon or perfectly structured advice—it’s human energy. That passion, vulnerability, and truth that comes through when a guest shares their “why” is what sticks. People buy people. Not titles. Relationship Capital is the New ROI From Philip Squire to Tom Ziglar, my guests often echo this: long-term trust outperforms short-term gains. Whether you're selling software or pitching a keynote, it's your ability to build relational equity—emotionally and intellectually—that defines your success trajectory. Podcasting Isn’t a Side Hustle—It’s a Relationship Accelerator Your voice in someone’s ears is intimacy at scale. Being part of someone’s commute, workout, or late-night work sprint is a privilege—and a responsibility. It’s how we build brand trust in a noisy world. ONE ACTIONABLE TIP Want to elevate your brand and build authentic authority? Don’t just get on podcasts—build relationships with hosts, producers, and booking agents. Start with the Top 100 Business Leadership Podcasts on MillionPodcasts.com. Reach out respectfully. Offer a perspective that serves their audience, not just your own agenda. Remember: Outreach that connects always outperforms outreach that pitches. SIGN-OFF As always, thank you for listening, sharing, and evolving with me. Whether you’re in sales, leadership, or just passionate about personal growth, I’m here to help you show up as your best self—strategically and sincerely. 🎧 Listen to the latest episodes: YouTube: https://lnkd.in/eeUh8JNb iTunes: https://bit.ly/4dSE5p3 Let’s keep building purpose-driven conversations that lead to performance-driven results. — Jason #LeadershipPodcast #SalesLeadership #HighPerformanceMindset #PurposeDrivenConversations #GlobalSalesLeader
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We talk about the use of humor to humanize the whole selling process. We talk about building trust and resilience. We talk about a little bit of neuroscience as it pertains to buyers and sellers. Jason does a little bit of research and work in that category. Those following us closely know I guested on Jason's podcast, The Global Sales Leader Podcast, which was super fun. We’re looking forward to continuing the conversation on the show.
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