How to Sell Credibility in the Age of Disinformation
Here are 15 ways to help you build credibility with your clients ?
✅Get a referral
from someone who has had a positive experience with your product or service.
✅Get a testimonial
from one of your satisfied customers or case studies that show the benefits of using your company's products/services.
✅Write a summary
of your experience, strengths and skills that the hiring manager might be interested in.
✅Please remember
to be respectful of the competition, not show them any lack of respect, regardless if you think they’re wrong.
✅Increase your LinkedIn
connections and stay in touch with them and optimise your profile, keeping it up to date with the latest relevant details on who you serve and your value.
✅Do what you say- It seems simple enough, but, as the saying goes, common sense is seldom common practice.
✅Ask Better questions; in other words, ask better questions and spend 70% of your time listening to the answers. That will make it easier for you to understand and remember what they say about problems your business is facing.
✅As part of your research efforts, research and gather the demographics of your customer. Spend extra time on this as there is a stack of information that you can find out more about your customer online. Social media will tell you all of the most up to date knowledge on your customer, and it's great to know that you're an authority on their needs.
✅Writing for a company blog
is another way to gain the credibility needed as a sales professional. It will get you noticed and will definitely make your clients appreciate you and show your interest in them.
✅Never represent a product or service inaccurately.
For example, if your business offers consulting services and tells customers that their project is nearly done when it still needs another six months of work, they will not be satisfied with the progress.
✅It is always unethical to accept or offer bribes
or gifts to manipulate the decision-making process. Still, bribery in exchange for access may be allowed depending on the circumstances, if it's a trial or in beta mode.
✅If there are problems that develop after the sale,
please refrain from making excuses and placing blame. Instead, take immediate action to solve the problem.
✅Don’t withhold bad news when you should share it
with the person because that will only make things worse. If you think the customer will be upset when you tell them the bad news
✅Ensure that all of your other sales professionals have a positive
relationship with their accounts before you start working on closing any deals.
To prevent price mismatches and dissatisfaction, please keep all pricing within the same company to be consistent. If you see at different prices, you could poison and kill any account if this is ever discovered, especially in similar industries. ( Most industries are close communicates and do socialise more that you think with each other. )
High Performance Blog
Five years ago, I hit ‘record’ for the very first time on The Global Sales Leader Podcast. I didn’t have a perfectly soundproof studio, a production team, or even a long-term plan—just a fire in my belly and a deep desire to have conversations that mattered. Now, entering the fifth year of hosting conversations with extraordinary business leaders, I’ve become even more selective—every episode must echo my core belief: dialogue, when done right, is a catalyst for change. Today, it’s a great honour and a pleasure to share that The Global Sales Leader Podcast has been listed in the Top 100 Best Business Leadership Podcasts on MillionPodcasts.com. That recognition isn’t just about me—it’s about the power of purposeful conversations, the loyal listeners who lean in, and the incredible guests who share not just knowledge, but wisdom. THREE KEY INSIGHTS People Buy Energy, Not Just Expertise In every conversation, I’ve learned that what resonates most isn’t jargon or perfectly structured advice—it’s human energy. That passion, vulnerability, and truth that comes through when a guest shares their “why” is what sticks. People buy people. Not titles. Relationship Capital is the New ROI From Philip Squire to Tom Ziglar, my guests often echo this: long-term trust outperforms short-term gains. Whether you're selling software or pitching a keynote, it's your ability to build relational equity—emotionally and intellectually—that defines your success trajectory. Podcasting Isn’t a Side Hustle—It’s a Relationship Accelerator Your voice in someone’s ears is intimacy at scale. Being part of someone’s commute, workout, or late-night work sprint is a privilege—and a responsibility. It’s how we build brand trust in a noisy world. ONE ACTIONABLE TIP Want to elevate your brand and build authentic authority? Don’t just get on podcasts—build relationships with hosts, producers, and booking agents. Start with the Top 100 Business Leadership Podcasts on MillionPodcasts.com. Reach out respectfully. Offer a perspective that serves their audience, not just your own agenda. Remember: Outreach that connects always outperforms outreach that pitches. SIGN-OFF As always, thank you for listening, sharing, and evolving with me. Whether you’re in sales, leadership, or just passionate about personal growth, I’m here to help you show up as your best self—strategically and sincerely. 🎧 Listen to the latest episodes: YouTube: https://lnkd.in/eeUh8JNb iTunes: https://bit.ly/4dSE5p3 Let’s keep building purpose-driven conversations that lead to performance-driven results. — Jason #LeadershipPodcast #SalesLeadership #HighPerformanceMindset #PurposeDrivenConversations #GlobalSalesLeader
Why Journaling Matters (Especially in Sales & Leadership): How does this help our sales leaders and focus
sales scripts are good for you but sometimes you can sound wooden
The top 1% don’t chase success in bursts. They build it in layers—daily, weekly, monthly—through small, repeatable actions that align with their values and goals.
They stay committed when it’s hard.
They don’t wait to feel ready.
They act anyway.
We talk about the use of humor to humanize the whole selling process. We talk about building trust and resilience. We talk about a little bit of neuroscience as it pertains to buyers and sellers. Jason does a little bit of research and work in that category. Those following us closely know I guested on Jason's podcast, The Global Sales Leader Podcast, which was super fun. We’re looking forward to continuing the conversation on the show.
Every individual processes information differently based on their past experiences, personal biases, and cognitive associations. This means how we frame our message significantly impacts how it is received.
These are essential elements of modern sales success, and they often begin with self-awareness and deliberate communication.
Connecting your passion to your purpose, and there are many things you can do to follow a process. Psychology believes a strong purpose is crucial for personal fulfilment and professional success. It is the foundation for intrinsic motivation, resilience, and performance, whether in sales
Maximizing the ROI of Sales Training: A Guide for Sales Trainers and Consultants
The Power of Feedback. Lessons from Running a Mountain Marathon for High-Performance Insights.
