The Experiential Selling Approach

Many of us have had the experience of learning something new and then having an "Aha!" moment, where everything suddenly clicks. It may be a lightbulb going off in your head or just understanding what you were told. This will happens because we are engaged with the material rather than passively absorbing it. Experiential selling is all about this hands-on approach to help buyers learn more quickly through emotional engagement triggered by experiential activities.
1.Ask the right questions When you ask the right questions – those that get buyers to think something through, to visualize a chain of events, and to come up with an answer (or solution) on their own – you will see their eyes light up.
2.Trials and pilots
Look for ways to give customers more hands-on involvements with your product or service, whatever it may be. In computer software, for example, vendors often provide a free version, perhaps with restricted functionality.
3. Stories are powerful tools
A well-told story with emotion that uses sensory explanation will draw the prospect in, allow your client to put themselves into the account, and take away lessons or ideas that they can use to solve their own challenges. These Stories will not only put you in the picture, plus they will remember how you made them feel for now and in the future.
Happy selling and think differently about what you do every day.
High Performance Blog

We talk about the use of humor to humanize the whole selling process. We talk about building trust and resilience. We talk about a little bit of neuroscience as it pertains to buyers and sellers. Jason does a little bit of research and work in that category. Those following us closely know I guested on Jason's podcast, The Global Sales Leader Podcast, which was super fun. We’re looking forward to continuing the conversation on the show.