Relationships Need Trust, Empathy.

A relationship is built on trust and empathy. Without these two qualities, it’s hard to build a meaningful connection with another person. This article will explore the various ways you can develop your social and emotional intelligence to empathize more effectively with others.

We all want relationships that make us feel fulfilled, where we connect deeply with someone else who understands us for who we really are - but building these kinds of connections takes time and effort.

Empathy is important in work because it’s not anyone else’s job to figure out what their employee needs. Understanding others and empathizing with them allows employees to understand better the problems they are going through, which improves the organization and its culture.

 To understand the perspective of others, we have to be able to imagine what they're thinking and how their decision-making process affects them. It's a fundamental way for collaboration teams to form identity and achieve important group goals. For example, it helps people working together learn how to collaborate more effectively, communicate with one another better, stay engaged in the project overall and ultimately make their work better.

 People are the gems. Everyone has a set of powers and abilities; some more obvious than others. What people have to gain and lose when they become a hero in the modern world is different from what it used to be. 
 If you’re able to look someone in the eye and help them feel more confident and help them be their best, then that’s a no-lose situation.

It’s said that relationships need trust and empathy to function properly. If this is the case, then it makes sense for me to make my relationship more trusting and empathetic with my partner by paying attention to their needs as a way of building trust with them over time.

About how to build a relationship and its benefits: ‘If you focus on the who and how we work together,… you get far better results, and in a way where you bring people along, people feel very fulfilled.’ 

It’s (relationship building is) going down towards that emotional and social intelligence field which is massive at the moment. 

Listening is one of the best ways to socialize, whether through individual conversations or within groups. Being able to hear others’ points of view and ideas helps create a better conversation as well as establish good relationships with people who may be less likely to speak up without your encouragement.

Quote from Molly Tschang 

"It’s (relationship building is) going down towards that emotional and social intelligence field which is massive at the moment. The way you connect with people is all to do with social and emotional intelligence, which is to identify someone else’s emotional experience and truly empathize with it."




High Performance Blog

By Jason Cooper July 9, 2025
Five years ago, I hit ‘record’ for the very first time on The Global Sales Leader Podcast. I didn’t have a perfectly soundproof studio, a production team, or even a long-term plan—just a fire in my belly and a deep desire to have conversations that mattered. Now, entering the fifth year of hosting conversations with extraordinary business leaders, I’ve become even more selective—every episode must echo my core belief: dialogue, when done right, is a catalyst for change. Today, it’s a great honour and a pleasure to share that The Global Sales Leader Podcast has been listed in the Top 100 Best Business Leadership Podcasts on MillionPodcasts.com. That recognition isn’t just about me—it’s about the power of purposeful conversations, the loyal listeners who lean in, and the incredible guests who share not just knowledge, but wisdom. THREE KEY INSIGHTS People Buy Energy, Not Just Expertise In every conversation, I’ve learned that what resonates most isn’t jargon or perfectly structured advice—it’s human energy. That passion, vulnerability, and truth that comes through when a guest shares their “why” is what sticks. People buy people. Not titles. Relationship Capital is the New ROI From Philip Squire to Tom Ziglar, my guests often echo this: long-term trust outperforms short-term gains. Whether you're selling software or pitching a keynote, it's your ability to build relational equity—emotionally and intellectually—that defines your success trajectory. Podcasting Isn’t a Side Hustle—It’s a Relationship Accelerator Your voice in someone’s ears is intimacy at scale. Being part of someone’s commute, workout, or late-night work sprint is a privilege—and a responsibility. It’s how we build brand trust in a noisy world. ONE ACTIONABLE TIP Want to elevate your brand and build authentic authority? Don’t just get on podcasts—build relationships with hosts, producers, and booking agents. Start with the Top 100 Business Leadership Podcasts on MillionPodcasts.com. Reach out respectfully. Offer a perspective that serves their audience, not just your own agenda. Remember: Outreach that connects always outperforms outreach that pitches. SIGN-OFF As always, thank you for listening, sharing, and evolving with me. Whether you’re in sales, leadership, or just passionate about personal growth, I’m here to help you show up as your best self—strategically and sincerely. 🎧 Listen to the latest episodes: YouTube: https://lnkd.in/eeUh8JNb iTunes: https://bit.ly/4dSE5p3 Let’s keep building purpose-driven conversations that lead to performance-driven results. — Jason #LeadershipPodcast #SalesLeadership #HighPerformanceMindset #PurposeDrivenConversations #GlobalSalesLeader
A tree with a sign that says beliefs on it
By Jason Cooper May 26, 2025
Why Journaling Matters (Especially in Sales & Leadership): How does this help our sales leaders and focus
Why are your sales scripts hurting you
By Jason Cooper May 19, 2025
sales scripts are good for you but sometimes you can sound wooden
The top 1% don’t pursue success sporadically; they cultivate it systematically—daily, weekly.
By Jason Cooper April 3, 2025
The top 1% don’t chase success in bursts. They build it in layers—daily, weekly, monthly—through small, repeatable actions that align with their values and goals. They stay committed when it’s hard. They don’t wait to feel ready. They act anyway.
It’s all about people skills. Everything we do in sales, regardless of the methodology we use
By Jason Cooper March 13, 2025
We talk about the use of humor to humanize the whole selling process. We talk about building trust and resilience. We talk about a little bit of neuroscience as it pertains to buyers and sellers. Jason does a little bit of research and work in that category. Those following us closely know I guested on Jason's podcast, The Global Sales Leader Podcast, which was super fun. We’re looking forward to continuing the conversation on the show.
The Structure of the Brain and Communication in Sales: Creating Meaning in Sales Conversations
By Jason Cooper March 12, 2025
Every individual processes information differently based on their past experiences, personal biases, and cognitive associations. This means how we frame our message significantly impacts how it is received.​
Phrases to Avoid in Sales Conversations
By Jason Cooper January 28, 2025
These are essential elements of modern sales success, and they often begin with self-awareness and deliberate communication.
Purpose shapes goals and aligns success with a clear sense of direction. Jason Cooper Training
By Jason Cooper January 8, 2025
Connecting your passion to your purpose, and there are many things you can do to follow a process. Psychology believes a strong purpose is crucial for personal fulfilment and professional success. It is the foundation for intrinsic motivation, resilience, and performance, whether in sales
By Jason Cooper November 11, 2024
Maximizing the ROI of Sales Training: A Guide for Sales Trainers and Consultants
By Jason Cooper October 16, 2024
The Power of Feedback. Lessons from Running a Mountain Marathon for High-Performance Insights.
More Posts