But this does not mean you shouldn’t look for feedback within the company. Consulting with upper management and salespeople alike is just as important. After all, you are working towards more or less the same goals.

On the flip side is giving feedback to your team, both positive and negative. When doing so, you don’t want to be vague, lean on one side too much, or psychoanalyze your team members. Instead, you want to communicate specific messages clearly, so that there is no doubt concerning whatever they did right or wrong and its impact on their performance.